Paying attention pays off. Here’s some of what I’ve done and learned over the past five years.
Direct Mail
Direct mail campaigns are expensive, so if you’re going to invest in one, you better do it right. I’ve crafted multiple direct mailing campaigns, and I know how to handle everything from concept development and printing to list management and distribution.
Email Newsletters
Email newsletters are inexpensive, targetable and measurable, and capable of drawing people into a deeper conversation about your message. I have experience in everything from writing and design to technical execution and list management, and I’d be happy to help with your program.
Public Relations
I know a story when I see one. When interning at Lightsource Creative, I earned profile pieces for the agency and one of its clients, both within a single week. If you can craft a solid headline, provide a unique angle and anticipate the reporter’s questions, you’re most of the way there. A good press release is shorter than you might guess, and of course, its most important information should be placed toward the very top.
It also helps to build quality relationships with journalists. While in college, I was quoted in the student paper something like forty times, speaking on matters big and small. Journalists came to me because I gave them what they were looking for: returned phone calls, the truth, connections to other good sources, and sound bites with punch.
Social Media
I’m on this like white on rice. But the truth is that some companies are more suited for a full-scale social media campaign than others. The one thing that social media can do for almost any company is give you a chance to give to and learn from your true fans.
The good news is that whether this is a big part of your plan or a small one, it’s pretty easy to do right. You just need to know your strategy and the values that make social networks tick. I can help you with both.
Viral Marketing
The term “viral marketing” jumped the shark long enough ago that it finally means something again. It remains more art than science, and creating successful viral campaigns is really hard. So why bother? Because for all of its faults, viral marketing has its place. It’s inexpensive, measurable and memorable (at least when done right). Not to mention that, in my experience, it’s a lot of fun to work on.